brands we've built and supported
- STEP ONE FOODS — health foods
- SIMPLE SHOES — footwear
- FLORENCE MARINE X — surf & apparel
- CBD LIVING — wellness
- ARTEZA — art supplies
- THE HOME T — apparel
- GIGI PIP — headwear
- STAGHEAD DESIGNS — custom jewelry
- TOYNK — toys & collectibles
- PERFECT LOCKS — hair extensions
- LIGHTUP — lighting
- RIFFE — spearfishing gear
- HOFT HOME — furniture
- DEVON WICK — candles & wax melts
- ROWE CASA ORGANICS — natural personal care
- TULIO FASHION — fashion
- TMR CUSTOMS — automotive
- FITISH — skincare & wellness
- THC LIVING — cannabis wellness
- WRITUAL PLANNER — planners & journals
- AMOURPRINT — personalized wall art
- ALL IN FAITH — christian sports jewelry
- THE NEST APPAREL — faith apparel
- THE BAR 1925 — lifestyle apparel
- NUPEMALL — fashion & apparel
- KARMA YOGA — yoga & lifestyle
- TWO ROADS HAT CO. — headwear
- Image Beauty — beauty & salon supplies
- Cove Home — home decor & tabletop
what we do
A full-service team for commerce-led companies.
Plus builds, themes, public apps, and Shop Minis. Build new, extend, or rescue a store in trouble.
Marketing sites, WooCommerce, redesigns, and the care that keeps them fast and secure.
Sales Cloud + Marketing Cloud — implementations, journeys, and member platforms.
Dynamics 365, Office 365, and Azure — business systems wired to your storefront.
Customer portals, internal tools, and practical AI features that actually ship.
Monthly management from $850 — no contract. Google, Meta & ChatGPT Ads, Merchant Center fixes, ongoing care.
capabilities — 03
Three platforms.
One operating team.
Custom storefronts, checkout extensions, B2B portals, ERP wiring, peak-season hardening. Shopify Partner.
- Themes · custom builds
- Checkout UI ext.
- Functions
- Flow + Launchpad
Dynamics 365 (F&O, BC, CE), Office 365, Power Platform automations, Azure integrations. Microsoft Partner.
- Dynamics 365
- Office 365
- Power Automate
- Azure
Sales Cloud + Marketing Cloud implementation. Journey orchestration, lead routing, attribution, MCP integrations.
- Sales Cloud
- Marketing Cloud
- Pardot → MCAE
- Data Cloud
shop minis — top of category
Native experiences inside the
Shop app, ranked at the top.
We design, build, and operate Shop Minis for category leaders — fast, personalized, post-purchase-aware. Glow Coach sits at #1 in Beauty.


- AI face analysis & celebrity look match
- Step-by-step makeup tutorials with shop-linked products
- Occasion-aware looks: everyday, party, wedding, work
A daily skincare coach inside the Shop app. Personalized routines, ingredient checks, restock nudges — built on first-party purchase signals from the merchant's storefront.
Open in Shop app

- Smart Matching quiz: personality + occasion + budget
- AI Gift Curator builds a short list in seconds
- Match-scored results with save lists and share-to-recipient flow
A guided gift finder that turns "who is it for, what's the occasion, what's the budget" into a curated short list — across categories, with a built-in note + reveal flow for the recipient.
Open in Shop appai — production, not demos
AI in production,
doing real work.
We build commerce-native AI: agents, search, copilots, and intelligence layers — wired into your Shopify, ERP, and CRM, evaluated like real software, deployed behind the same SLAs as the rest of your stack.
Grounded answers, smart search, semantic merchandising. Indexed on the merchant's catalog, content, and conversations — never on a public LLM's guesses.
Support, gifting, configuration, returns — all as evaluated agents with guardrails, tool use, and a human-in-loop escape hatch on every turn.
Shopify ops, ERP postings, marketing journey drafts. Shipped as in-app side-panels that read your data and write back through your existing systems.
Every AI feature ships with offline + online evals, golden sets, regression suites, and a kill-switch. We treat models like any other production dependency.
industries we serve
From DTC stores to national associations.
4 verticals · same engineering team
01 · featured practice
Associations & non-profits
Member portals, renewals, dues automation, event ticketing, and lifecycle journeys. We run the full member lifecycle on Salesforce + Marketing Cloud, with payment rails wired to Moneris, Stripe or NMI.
// signature build
Chiropractic Association of Canada — full member portal, end-to-end.
- → join · renew · rejoin flows
- → dues + event payments via Moneris
- → Salesforce NPSP as member system of record
- → Marketing Cloud lifecycle journeys
- → WordPress ↔ Thinkific ↔ Salesforce learning
Shopify Plus storefronts, theme and custom builds, B2B portals, ERP wiring. Apparel, beauty, home, outdoor.
Quote-to-cash, distributor portals, configurators. D365 F&O ↔ Shopify B2B. Long sales cycles handled.
Booking journeys, loyalty, post-stay lifecycle. Marketing Cloud + Data Cloud for unified guest profiles.
case study · featured
chiropractic association of canada · 2025
A national member portal for 7,200+ practitioners, end-to-end on Salesforce.
We built CCA's full member lifecycle — join, renew, rejoin, dues, events — on Salesforce NPSP, with Marketing Cloud journeys and Moneris payments, plus member learning on Thinkific integrated across WordPress and Salesforce. One unified record, three integrated portals, zero spreadsheets.

how we work
Discover. Design. Build. Operate.
Free consultation + stack audit. Clear scope, fixed quote.
Engineering-led. Figma + working prototypes from week one.
Weekly demos. Two-human PR review. Production-ready every increment.
We run it. Pager, peak-hardening, monthly health reviews.
what clients say
Clients who've shipped with us.
the team
A small senior team,
hands-on from day one.
You talk to the people building your product. We're a small senior team — led by Mehdi Mirza, who stays involved in every project from kickoff to launch.

partner status
now shipping — public apps
Three apps. One thesis:
compound retention, support, configuration.
After 100+ Shopify builds, we know which problems every store re-solves from scratch. We're shipping them as products — under the Web Kraftz roof, with the same engineering bar.
A retention and loyalty engine for Shopify. Tiered programs, points, referrals, and lifecycle nudges — with an AI that actually reads cohort behavior and rewrites the offer.
Combines AI support, storefront intelligence, and deep integrations into one platform. Support your customers. Understand your store. Grow your business.
Sell complex, configurable products without custom dev. Visual builders, dependency rules, real-time pricing, and ERP-ready BOMs — wrapped in a checkout that doesn't fall over.
questions, answered
FAQ.
Probably yours too.
Don't see yours? Ask us directly — we'll get back to you fast.
Project work is quoted as a fixed scope after a free consultation and audit. Ongoing monthly management starts at $850/month — no long-term contract, cancel anytime. No hourly surprise billing.
from the journal
Ideas, guides & field notes.












